Search Engine Optimization (SEO) is a huge topic and I’m not going to go in depth here, but let me just say that social media will blow you away with its capacity to improve organic search results. (Organic search results are listings that are not paid to be displayed.)

I’ve done some un-scientific tests and found that Twitter posts show up in a Google Search within 15 minutes, and blog posts and comments are almost as fast. Forums tend to take a little more time to show up and there are a lot of variables with other social networks as to how quickly they are indexed by the search engines etc.

Rather than go deeply into SEO and social media now (that’s for the next book), I’ll give you a quick overview.

For the sake of argument let’s say one of your social media goals is to increase your own visibility and that of your business through social media:

  • You want to be seen as a thought leader and a resource for people interested in your field of expertise.
  • You want to drive traffic to your blog and your website through various social networking tools.
  • You’ve got a lot of written material already, some videos, some white papers, maybe even some webinars, and you’re ready to write more.
  • You’ve already scoped out the networks you’re interested in and you want to blog, have an existing Twitter presence, a LinkedIn profile and participate on various forums and groups.

For this case you can create a network of links that feed each other traffic and gently funnel that traffic towards your blog and your website. You set up your website and the blog as the center of your own network of sites.

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