Research Team
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Crowd-sourcing is a way to leverage the knowledge and interests of a large number of people to gain insight, solve problems and create content.

A traditional marketing research team might locate a few people, bring them into a room with some video cameras or a one-way mirror and ask a bunch of questions. Then they’d gather all the input and evaluate it by hand or type it into a database. Or they might set up a phone bank and make a lot of calls and enter what they get into a database, use mystery shoppers,  phone banks, field interviews or surveys.

Social media opens up many new ways to reach potential sources of information through Crowd-sourcing.  Many sites are available to help you reach a large network of people without even having to pester your own networks with piles of questions about every iteration of your product.

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