Facebook is popping up everywhere and it seems like all your friends have Facebook pages so shouldn’t you?

Not necessarily. For many businesses Facebook is not terribly useful. It all depends on the kind of business you have and how you want to promote it. Who is your market? You need to do a little thinking about who you want to connect with, how much time you have to dedicate to the project and what you expect to gain from it.

Businesses that want to succeed on Facebook have to expend a fair amount of energy connecting with people, adding content, fielding questions and fending off the un-ending number of Facebook games and applications that many people seem to find fascinating. I’m not saying that can’t be good for you, it just depends on who your market is, how you want to be portrayed, etc. Maybe you could come up with a Facebook application or game that would perfectly show off your product!

The businesses who succeed the best of Facebook can really get into the mind set that is Facebook. They are game friendly, have a product that users can rally around and build a fan base for. You need the users who fan your pages to help you promote your page by telling their friends and sharing stories and links to help build the content on the page. If it’s all you talking people are not going to participate and you’ve got a boring Facebook page.

How do you decide if Facebook is right for you?

Here are a few questions to consider:

Do you have a product or service that has a natural fan base?  Will people talk about it, and more importantly talk to each other on your page? Facebook is great for books (there’s a Facebook page for my book), bands, organizations and causes. There are also Facebook pages for Coke, Pepsi, Skittles and Pizza Hut.

Bottom line?

Spend some time defining what you want to accomplish and how you plan to measure your success. Take a good long look at your market and do some homework to see if they are on Facebook at all. THEN decide if you need Facebook.

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