Twitter is becoming increasingly hard to ignore as both a marketing tool and a traffic builder, but that still doesn’t mean it’s for everybody. There are a few ways for a small business to use this social media tool:

  • Listen for mentions of your product, your brand or news in your industry
  • Drive traffic to your website
  • Listen for mentions of what you competition is doing
  • Create a following for a new product, your brand or your own personal identity

All of these are good and I will tell you they are going to take some time to show return on your time and energy invested so here are a few things to think about to help you decide if Twitter is right for you.

  • Do you have a website, YouTube channel, blog or other social media network you can build links to?
  • Are people already talking about you, your product, your brand or your industry on Twitter?
  • Is your competitor already active on Twitter?
  • Can you spend an hour a day working on building your Twitter relationships?

If you answered yes to more than two of these questions you should at least set up some listening tools to listen to what’s going on on Twitter and keep an eye out for discussions you need to be a part of.  Do some searches at search.Twitter.com to see what people are talking about.

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