social conversationYou’ve probably heard over and over that social media is about authenticity, sincerity, and transparency. Maybe this has prevented you from getting a little extra help with your social media needs; you aren’t looking for someone to go out and impersonate you online. You want to be sure that you are the one maintaining control over your image, your business or your brand. Unfortunately, you’ve probably also heard that social media can become a colossal time suck. This is where a Social Media Virtual Assistant (SMVA) comes in. Your image and message can remain authentically yours while someone else takes care of the routine tasks and chores of social media. Here are just a few things a SMVA can do for you:

  • Set up your social media profiles. Setting up a new Twitter account or Facebook Fan page is easy, but optimizing them for the greatest marketing value is quite challenging. An SMVA has the expertise and specialized knowledge to efficiently get your account off to a running head start. Already have an established Twitter or Facebook page? Your SMVA can provide you with recommendations on how to use your accounts to build your online visibility and increase your brand awareness. And how many times have you wondered what exactly you’re supposed to do with your LinkedIn account? An SMVA can advise you on how to optimize your profile and how to be seen as an expert in your industry. Save time by having your SMVA research groups for you to join and find questions for you to answer.
  • Research. An SMVA can help research where your target audience is hanging out online, find and follow industry websites and blogs, and track what your competitors are doing with their social media outlets. An SMVA can also set up tracking systems that will track let you know what people are saying about you and alert you when something needs your attention.
  • Online maintenance and management. Provide your SMVA with content and they can distribute it through all of your channels. Blogging can go from fun to frustrating because of the additional time it takes to proofread, upload and publicize posts. You can save time by writing the post and handing it off to your SMVA. They enter it into your blogging platform, format it, find images, add links, categorize and tag it. Once the post is published, the SMVA can distribute your posts so that it goes out on your Twitter account, Facebook fan page and LinkedIn profile. Want to work on establishing yourself as an expert in your field? Provide your SMVA with content or a list of tips that they can schedule to go out on your different social profiles. Have your SMVA set up a schedule for checking industry blogs and keyword alerts that may need your attention.
  • Track your goals. An SMVA can set up a system for tracking how well your social media efforts doing. Facebook fan pages have insights data, which can help you understand who your fans are and what types of content they like to receive from you. An SMVA can track your tweeting habits, your Twitter account growth and how often the links in your posts are clicked on. Tracking and analzying these types of data help you to see what you’re doing right, while also allowing you to tweak and adjust areas that need improvement.
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One comment on “Outsource Tasks, Not Authenticity

  • All good ways to outsource social media tasks and still be ethical. I was hoping you weren’t going to be one of those shops that offers to do everything like tweeting and commenting for your clients.

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