Twitter can help build your personal presence in the search engines and websites you link to as well. When you post a short url to a website on Twitter most (not all) of the url shortening services can be read by the search engines and so that link now counts as a precious back-link to the site it links to. Get enough of these with the same keywords associated to them and you’ve got a traffic builder.

If one of the goals of your Twitter presence is to drive traffic to your blog or website, carefully craft your Tweets to be most effective. Build a keyword list around the topic you want to rank highly in. Use those keywords in your bio. (But make it sound like natural language; a string of keywords is a waste of time).

When you post a tweet, make those first words in the Tweet really count. That’s where you want to put the topic and a keyword. On Google you’ve got about 42 characters for the title in the Google search results. Make sure your tweet sounds like a good descriptive title in those first 42 characters. When you shorten URL’s make sure the shortening service you use is going to be read by Google. Bit.ly and Tiny URL are good for this.

Don’t only point to your site. If your goal is SEO you want your profile to rank as high as the site you want to promote. Your goal is to associate your name and website with the keywords. Be sure to make your site or blog Twitter friendly. Add a link to Tweet your blog posts or share information on your website so other people can help you drive traffic and generate interest.

Guy Kawasaki uses an application called TwitterHawk to watch for Tweets related to the categories of blogs listed on Alltop and then send them a Tweet telling them about it. (Say you tweet you were into archery, Alltop Tweets you and remind you they have a site called archery.alltop.com). This is cool, but probably best used in moderation. People like the personal touch, not the auto message.

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