The most important thing to do before you start following people is get your Twitter Profile done. Bio, picture, links to important info and a color scheme all help tell your story. When somebody is deciding to follow you or not, they’re going to come to this page to see who you are. If it’s a default background and goggle-eyed icon they’re not going to be impressed.

Choose your user name. This may seem unimportant, but on Twitter it’s your brand. The good news is it’s possible to change it, but why start a network brand and change the name people are used to? Think about who you represent and how you want to be perceived.

Name or logo? If you are representing your company they may already have some guidelines. Unless you are representing the whole company’s presence on Twitter yourself it might not be such a hot idea to use the company brand name. However if you’re the marketing person responsible for getting the word out, then you might want to follow the lead of Coca Cola.

Coke’s bio clearly states “A consolidation of the official tweets of The Coca-Cola Company” so we know they are from more than one person. The team members use their initials to identify themselves “Adam here from Coke. I do have an XBOX 360 at home. Playing a LOT of Fight Night during the past two weeks! ^AB” identifies that Adam B is tweeting this particular post.

Many companies prefer their staff use their own names and identify that they are with the company when tweeting corporate information. I like this better because I can develop a relationship with one of the team members instead of having to sift through all the Tweets in their “Tweet Stream” to find the person I want to connect with. Zappos, Best Buy, and Coke all have multiple members tweeting on individual accounts, even though they represent one company.

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