Twitter is one of my favorite networks, but at first I didn’t get it at all. I followed a few friends, and searched the main Twitter stream for interesting things to read, but it seemed to be nothing but random chat. How in the world was this going to be useful for my business?

After some search, I found a few interesting bloggers, started following them, and that’s when it got interesting. They were talking with each other, but until I followed everyone who was contributing to the discussion, I couldn’t see the whole conversation; it was lost in the rest of the noise.

Then I started to talk to people too, and they talked back! I started paying attention to people talking about things I was interested in, and following people who had worthwhile things to say. It didn’t take long to hone in on the leaders in the online marketing and PR business, the web designers and, of course, the journalists.

Soon people started following me too, and my network started to grow. It’s easy to enter a conversation on Twitter. Think of it as a huge networking event with clusters of people talking about different topics. Perhaps at a live event you might feel you were intruding, but on Twitter you can listen, in and when you’re ready, add your own 2 cents if it’s useful. They’ll welcome your input.

The key here is to be useful though, don’t dive in, drop your business cards and move on to the next group. That’s rude at networking events and just plain silly on Twitter. If you don’t have anything useful to say, just listen for now!

So what’s the lesson in my early Twitter experiences?

1. Twitter is deadly boring until you find the right people to talk to.

2. People do want to talk to you as long as you’re saying something useful.

3. You have to do some homework to find the people you want to talk to.

Leave a Reply