Social media likes information in small bites. It’s one of the attractions to micro-blogs like Twitter. Deliver information succinctly and give me a link to follow if I want more information. Give me 5-1 minute videos to download instead of 1-5 minute video. This is good news for you.

Take some of the longer content you already have, like whitepapers and similar information and split it up for delivery in multiple forms. Maybe some gets Tweeted with a link to download a whitepaper. Break it up and convert it to blog posts. Pull the best points out and share with an image on micro-blogs like Posterous, Tumblr etc.

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