The FCC recently revised their Guides Concerning the Use of Endorsements and Testimonials in Advertising to include blog posts, word of mouth campaigns, social media pages like Facebook and yes, and even Twitter. These revised rules take effect on December 1, 2009 and you should know how to make sure your online marketing efforts are in compliance. :: Home ::

For example:

If you have received material gifts, cash or other payments you need to disclose that.

If you base a review of a product on a sample or review copy of a book sent to you, you need to disclose that.

If you own shares or have a businesses arrangement with the company you are discussing, you need to disclose your connection.

It’s also a good idea to disclose even when you have received no payment and the statements made are your own opinions, just to be transparent.

I won’t go into elaborate detail here. Just check out the full FCC regulations for yourself, and then check out Cmp.Ly.

The FCC aside, you should make every effort to see that you are communicating in and open and transparent way online so there is no confusion created for your users. The new web site can go a long way toward making compliance with the FCC regulations easier.

They supply you with simply written disclosures that you can use as is, or you can set up an account to customize them to use with blog posts, tweets to any online communications you feel you need to be clear about. They even have a solution for advertisers to manage across multiple brands and campaigns.

Read the disclosure for this post here.


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