Whenever you do a search for tips and tricks to build traffic to your blog you’ll find lots of resources offering to help you build traffic by auto-generating comments on other blogs with a link to your domain in the profile. You’ll also find loads of tools that can help you start multiple blogs and then create blog posts pushed to them automatically without you ever having to lift a finger!

Wow. Sounds like the answer to your dreams doesn’t it? Not only can you focus on your business instead of writing those pesky blog posts but you can generate “massive traffic” and “affiliate gold” “while you sleep”! Amazing. How can you resist?

Please do. Original and useful content is the only way to get real users to bookmark and share your content. It’s really that simple. Sure you can get loads of traffic to your site, but if they aren’t real people who value what you do why do you even care? Not to mention the duplicate content issues. Here’s a quote from the Google support pages relating to duplicate content:

“In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”

Feed Importing
Another method you’ll see out there brings the RSS feeds from other web sites into your blog and inserts it as a blog post on your site. While in some cases this is acceptable with the permission of the author, importing the content from someone else’s blog could be a copyright violation. If the owner files a DMCA (Digital Millennium Copyright Act) notice of infringement Google may remove the site permanently from their search engine and the author could actually sue you.

Comment spam
I manage quite a few blogs and a good portion of my day is patrolling for comment spam. What seems like a perfectly acceptable comment “I really thought this was a great post. Thank you for all your hard work!” turns out to be linking to a traffic generating site. Take a look at the email or url and you’ll quickly see it’s not an honest comment. Plug-ins and tools like Disqus comment management system and anti-spam plugins help a lot, but even they can’t filter these out consistently. What’s the end result? A lot of bloggers hating you for wasting their time, adding your IP address and the email address of the spam bot to the spam and ban queue on their site. Sure some people won’t figure it out, but again. What’s the point??

Bottom line?
Spam is spam. Clear and simple. What do YOU think of spammers on your own blog? Why would you want someone else to feel that way about you? You can’t create loyalty with trickery. You get back what you invest in your business. Enough platitudes?

Write you own posts. Make the content genuinely interesting and valuable to your readers. Get some guest bloggers to help broaden your network, but make sure the content is relative, useful and interesting.

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