Facebook took the online world completely by surprise when they announced in April the launch of their line of new “social plug-ins” which can be installed on websites and blogs. Facebook’s new plug-ins creates an avenue for your website or blog visitors to connect with your site and share what they like outside of Facebook with their friends on Facebook.

Reports by Facebook indicate that “liking” your friend’s status, links and photos was one of the most popular features so they decided to build upon that by creating a specific social plug-in which for “Liking” content outside of Facebook’s platform. Not to be confused with “liking” a business or fan page ON Facebook, this Like button is installed on your website or blog. When a visitor clicks on the new Like button, then their “like” of that page or post shows up on your website and an update is sent to their Facebook profile  or in the News Feed showing what they just liked along with title of your page or post as a link back to your website. Not only does this become a way to help increase referral traffic from Facebook back to your site, but it also helps to make your site more social as visitors can see which of their Facebook friends have also previously “liked” similar content.

Adding the new Facebook Like feature to your website or blog can be a bit technical so you may need assistance from you web person to help install the code for it. You can find more information here on how to install the Facebook like button. If you’re using WordPress you can easily add it to your blog but installing the Like Plug-in. There are also instructions available online for how to add it to a Blogger or Typepad blog.

Keep in mind that the Facebook Like Button may not be for every site and blog. You’ll want to consider whether your content is something that visitors are likely to share and if your visitors are all that “social.” A recent post on ProBlogger highlighted some findings that the use of the Like button by your web visitors may be related less to how much traffic your site receives but more strongly related to whether your content is something they connect with, how controversial or emotional your content is and the demographics of your website visitors.  It seemed that more positive and uncontroversial subjects or post were more often shared to Facebook by readers than negative or politically charged topics.

The video below shows some examples of high traffic sites who are using the Like button and walks you through what happens when you click on a Like Button while logged into Facebook.

Video Tutorial

Click the close button to return to the web page.

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