I’m not the first to say Twitter is a fantastic search engine traffic booster. A link in Twitter shared by your friends and re-tweeted by others can drive a bunch of traffic if carefully worded. But here’s the thing. Traffic doesn’t do you any good at all if when we get to the page we feel duped into following the link. In fact, it can have the opposite effect of what you were hoping for.
The following post is a rant from me (Janet) as an observer of what goes on as people attempt to monetize their social media knowledge and sometimes make bad choices.
I got a comment this morning on a fairly old blog post (2009) on my corporate site about a web site we built for a premier restaurant in southern California.
When I went to moderate it, it was clearly spam for a service unrelated to the topic so I marked it as spam, blocked the IP address, and went on with my day.
Shortly afterward I got an @reply on Twitter to my personal account linking to the comment on the post (which was now deleted).
Curious, I went to see who Amanda was and lo and behold there was no bio, no profile and of the 7 followers she had there were comments on other sites that related to those products.
Now I don’t know for sure if this is a service creating fake profiles to drive search engines to sites as advertising or a very misdirected effort as using social media to market a product. Who knows, it could be a totally innocent person. All I can say is that it hit a raw nerve and the result of that was me posting to my 5,000+ followers the following message.
Do you suppose that got the effect “Amanda” was looking for?
Think before you spam and think before you trust somebody with your brand. Be real and you’ll get more business.