So, you want people to blog about you eh? Great idea, bloggers can be a huge help in getting the word out about you, but firs they have to find you, Second they have to think what you have to say is important enough to share with their readers.

Let me tell ya, bloggers guard the privacy and relationships they’ve built with their readers and if they don’t believe you’re the real deal they’re not going to write about you.

  1. That means job #1 is to show bloggers you’re the real deal. Be generous with your praise without fawning. Commenting and sharing their writing with the world can be the best compliment. All us bloggers want to know that people are actually reading this stuff!
  2. Locate the top 10 bloggers you respect in your field and focus just on them at first, you can expand later.
    Why are they so great? What can you learn from them and what can you share with your own networks? Periodically simply saying “You know, every time I ready Gene’s blog I learn something. (link)” can go a long way towards making somebody’s day.
  3. Read what they write and comment intelligently with no agenda. Yes, you read that right, no agenda. No back-links, no “I wrote a post about that over on my site, come take a look”. Just be there to get into the conversation they’re having and add your own unique input.
  4. If you’ve got a lot to say on the subject, write your own post on the subject with your own viewpoint. It’s sort of rude to write a longer comment than the actual blog itself. Quote the blogger and link to their site. “Julia Brown said _ _ _ on her blog (link), and while I agree in spirit I also think_ __ “. Give Julia credit where credit is due and then go on as long as you like on your own blog. Be creative. Respond with a video, an info-graphic or some stats that support your position.
  5. Share blog posts that are valuable to you whether you comment on them or not. It’s not about your perspective all the time, it’s about sharing what smart people say and helping both the network you send it to and the blogger who said it.
  6. Introduce them to somebody they may not know. “Sam, I loved the post you wrote about Ontology, I suspect you and Frank would have a lot to talk about. Do this on Twitter as an intro, by email or by phone. Both people will thank you.
  7. Once bloggers have gotten to know you as a regular visitor and sharer of their content they may respond to your posts in a similar fashion. Make sure you thank them for sharing or responding. Thank you’s are highly under-rated in online society and that’s a good thing for those of us who make the extra effort to be respectful and polite.
  8. Ask for feedback. If you’ve had a few conversations with a blogger you might send them a link to a post of your own and ask their opinion. Don’t over do it, just ask and give them some time to respond. Most bloggers get a ton of email asking for something, if they don’t get back to you right away don’t sweat it.
  9. Ask them to guest post, or if you’re really feeling frisky, ask them if they would be interested in a guest post from you. AGAIN. No agenda. You cannot go on as a guest poster on somebody else’s blog and push your own agenda. Oh, and make it good. Nobody wants to tell a guest poster their post is to lame to put up!
  10. Only pitch a blogger a story after you’ve built some sort of relationship with them. We get press releases and blind requests all day. What’s so compelling about you?

You may or may not find all of these useful. Mix it up and do what works for you. The key is to be generous with sharing the information you find useful, being respectful and generous with your praise and your time. Create relationships–not marketing opportunities. People are more likely to support their real friends, and reciprocity is a big part of what makes social media social.

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