Facebook is showing off a brand new look and as usual everybody’s in a snit about it. Honestly, it amazes me that they seem to do their re-designs in a total vacuum. Any web developer knows the first rule of web design is to listen to what the client wants, collect their feedback and do a needs assessment. That’s even more true in a social network whose users are often less web savvy and thrown by major UI changes as well as concerned about privacy issues.

On Twitter today Myspace is trending, not because it’s about Myspace but because people are suggesting Facebook is doomed to the same fate as Myspace. People are migrating to Google plus now that it’s open and even though that interface just got a whole slew of new features it’s still got a long way to go to be useable for Facebook’s typical user base.


Facebook news feed changes
The most recent posts are no longer at the top of your news feed. Facebook chooses top stories for you.Top stories are based on how active people are on the story (remember the importance of edge rank!). If a lot of your friends have shared, commented or liked a story, or if you are particularly close to theperson, then it’s a top story for you.

If you don’t agree with Facebook’s choices you can demote a story by clicking the arrow in the upper right corner of the story to “unmark” that story. If you do that often enough it’s assumed you don’t want stories from that person or page anymore and you won’t see them as often in your news feed.

If you want to add that person or page back to your news stream, go to your home page, hover your cursor over the left side of the left hand news feed menu and you’ll get a pop up list of people, apps, pages and groups you’ve hidden and you can select the ones to start showing again.

If you want to hide an application or a type of post (games, quizzes etc.) click the drop down menu in the top right corner and choose “hide all or “unsubscribe” to hide everything from that person, “hide story” to hide just that story and of course you can still “report spam” here too.

confused about the changes? Here’s a link to explain the news feed changes on Facebook.

The Ticker
On the right hand side of your page you’ll see the news ticker. This is where you will see the real time comings and goings of your friends. You’ll see images, videos, stories, tags and friendings. You can control what is seen in the ticker by un subscribing from a person’s feed, selecting most important or Most Updates. If you really HATE THE TICKER here’s how to get rid of it. This is a joke actually, for now you’re stuck with it, but I thought their examples were great.

Very much like Google Plus circles, you can now filter your news feed by lists. Isn’t it nice that Facebook is now creating your lists for you based on your interests with the new “smart lists“? (yes, I’m being facetious) Click the name of a list and see just the posts from the people on that list.

Email alerts
Starting Sept 30 Pages won’t be able to email all of their fans but even better you’ll be seeing fewer email alerts from your friends updating their pics of the family BBQ.

Here’s Facebook’s intro video:

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