There are people who will tell you you can OWN any niche you want to on Google if you just do some article marketing. You have to be laser focused, create a bunch of carefully keyword tweaked posts and then distribute them to an array of hundreds of web sites eager to share your content. [...]
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Case Study: Epic Change
Image by neiljs via Flickr In May 2009 Epic Change was the winner for their idea to invest the $10,000 for a technology lab in a small primary school in Arusha, Tanzania. Epic Change rallied hundreds of people to cast their votes in internet cafes across Tanzania, people who may have never used the web [...]
Case Study: Robert Scoble
Whenever I think of video and social media I think of Robert Scoble. This blogger/author/photographer started interviewing people for Microsoft’s Channel 9 video team and he clearly understood from the start that in order to be in on the cutting edge he needed to be available and create an amazing network of resources to information-both [...]
Case Study: David Moye
When David Moye was laid off from his job as a writer he decided to follow his passion and transition into PR. He’d done a lot of consulting, but he knew his lack of agency experience would make it tough to break into a new career. He knew he had to find a way to [...]
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