You’ve got a really great message and you’ve copy edited your newsletter 19 times. It’s flawless, impactful and an absolute sales magnet. But what if nobody ever sees it? No matter how great it is, it’s not going to do you a bit of good if it doesn’t get delivered and then opened!
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Email Marketing- Images off?
You’d be surprised how many people never even see your beautifully crafted newsletter because they have images turned off and they miss half the content! Anna Billstrom gives us some tips on how to create an email newsletter that gets read even without images.
Email Marketing-
Do you read your opt-in email newsletters with the images off? Do your clients? How does your newsletter look when the images aren’t displayed. Anna shares some insight on how to design for the many free email clients which don’t show images automatically.
Email Marketing- New Campaigns
Anna Billstrom shares some tips for starting a new creative email marketing campaign taken from lessons she’s learned in the trenches as an email marketer.
Email Marketing- Using Templates
Using templates for email marketing seems pretty straight-forward until you try to build your own or modify an existing template from your service provider to suit your needs and it “breaks” when it’s delivered to various email clients.
Email Marketing- How Often is Too Often?
How often is too often to email your subscriber base? Sometimes it’s hard to tell but if you know what to look for in your metrics you can get some clues to audience perception of frequency. Listen to your audience!
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