I can’t tell you how many times I’ve had to tell people that running a contest on their Facebook page for likes to win a prize was against their terms of Use and could get their page booted. Imagine my surprise when Facebook finally rolled back their ridiculous 3rd part app requirements! Today they announced… Read More


Many people are seeing the new insights for Facebook pages show up as an option on their page admin panel. Here’s a quick overview of what to expect from the new insights. The new analytics are WAY more useful than the older version. You can drill into what’s going on with the page and learn… Read More


There may be a lot of reasons your Facebook page isn’t getting the rabid fan-base you think it deserves. Now, with Graph Search rolling out it’s going to be even more important to fine-tune your page to get those fans engaged and make your business more social. Here are the top 6 reasons for lackluster… Read More


How do you measure success of a Facebook ad campaign? There are so many factors to consider, and with recent reports of Facebook click fraud, you might wonder if it’s even worth it.We think it is, but you need to be able to interpret your results and constantly fine-tune to get the best results. Facebook ad… Read More


We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Let’s face it, the tab system with Pages never really worked, and it was hard to keep those really important posts… Read More


Many web sites are using Facebook Connect for Authentication (AKA SSO- Single Sign On) as a way for people to be able to log in to the site,. Whether for downloads, games or to comment, this is an easy way for your users to log in without having to give you information. Seems like a… Read More


Yes, again, but this time it’s really a big visual change as well as a change to Facebook’s Timeline. I did a quick video overview of what is in the new Facebook profile and a few thoughts on how we might use it (or not). Overall it’s very attractive and once we get used to… Read More


Facebook is showing off a brand new look and as usual everybody’s in a snit about it. Honestly, it amazes me that they seem to do their re-designs in a total vacuum. Any web developer knows the first rule of web design is to listen to what the client wants, collect their feedback and do… Read More


Facebook is constantly adjusting their privacy settings and they’ve just made it much easier to control it on a post-by-post level. When you create a Facebook post you’ll have several options. The first one is to tag the people you are with, or you want to make sure see the post. Just start typing your… Read More


Having too many fans can actually hurt your Facebook page’s ranking. I know, sounds crazy right? If you’ve head me speak on social media you’ve heard me say that social media is not about numbers but about quality. This is particularly true on Facebook. Why? Because Facebook has a ranking system called “EdgeRank”. To put… Read More


If you manage a group, or have been deciding between a Facebook page for your business and a Group, read on. Facebook fine-tuned a new version of groups back in October 2010. It was a little buggy at first but people have adjusted. Now Facebook is making a lot of changes again, and again forcing… Read More


Just when you’re starting to figure out Facebook’s latest system they’re bound to throw a wrench in to complicate things. Facebook recently made an un-announced change in the way they handle secure browsing on their site. Users are now offered secure browsing on Facebook by just changing their preferences under Account Security to “Browse Facebook… Read More