The deadline is getting closer to when your Google Adwords campaigns will be automatically upgraded to “Enhanced Campaigns“. Is your PPC team ready for the change? It makes sense to get them up to speed now, because if you don’t upgrade yourself, Google will do it for you on July 22, 2013. You are much… Read More

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and even with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help… Read More

I’ve mentioned in the past that I like what the engineers at Twylah are doing with Twitter. Basically they aggregate and archive your tweets in a way that makes them easy to brows for your readers. Now they’ve just released a new feature called “Power Tweets”. When you send a power Tweet Twylah automatically creates… Read More

Google just introduced their “plus 1” feature. It hasn’t rolled out to everyone yet, but you’ll probably see it soon. Here’s a video description of how it works (from Google’s point of view.) If you want to give it a spin, click here to join Google’s Experimental Labs. So who sees your +1’s? People in… Read More

The holiday season is upon us, and the days following December 25 tends to be slow for most people. That makes it a perfect time to take stock in your online presence. When was the last time you updated your web site? What social sites did you join and then never use? I know, I… Read More

Foursquare is a geo-location app that allows a user to “check in” at locations they visit. This can be a grocery store, the local park, or a restaurant. Just about anywhere is fair game! Of course some people use it to check in EVERYWHERE they go, which seems a little silly, and worse yet they… Read More

Really, shouting isn’t going to help. Spamming your network over and over with BUY MY PRODUCT!! isn’t going to make it happen. I love this interview with Seth Godin and Loic Le Meur about tribes and how to inspire a small focused group of people to buy your product because it’s going to appeal to… Read More

There are people who will tell you you can OWN any niche you want to on Google if you just do some article marketing. You have to be laser focused, create a bunch of carefully keyword tweaked posts and then distribute them to an array of hundreds of web sites eager to share your content.… Read More

Lots of people (including me) say automation can be the death of conversation on the internet. The idea is that if all of your content is pumped out through automated channels and even your private messages are automated that there is no conversation at all. You might as well talk to your PC. While I… Read More

Search engines look for whether the keywords you use are represented in the content of the article. If they are not you can be discredited. Try to target the keywords for each post on 3-5 keywords only and tune the content to deliver a good readable message that includes those keywords. The first keyword you… Read More

DimDim is one of several apps that will allow you to quickly pull together a meeting online and even share your screen to demonstrate a technique, show off a website or work through a new product feature. The free version hosts up to 20 people so you can easily create a webinar for free. In… Read More

There are lots of explanations for the acronym “RSS” but the most popular is probably Really Simple Syndication. RSS is simply a way to deliver a “feed” of the headlines of a blog, video or audio in a standardized format. This allows a publisher of content to syndicate it and deliver it to users in… Read More