You know, the platform you develop your brand on doesn’t matter in the least. What DOES matter is that the people you want to get to know you, who would most benefit from knowing your brand are using that network. I suggest you go through a few steps: 1. Clearly identify what your brand is all… Read More

Taking your social media efforts offline is a logical next step, especially if your goal is to create community and evangelists for a club or organization. Having a party, a meet-up, workshops or meetings on a face to face basis both empowers and rewards your loyal following. Some may step forward and want to create… Read More

Getting started is simple. The hard part is figuring out who you want in your network, and where they “live” online. It’s a waste of time and energy to join a network if your target market isn’t there. Tweet… Read More