How many connections you can effectively communicate with? The “Dunbar’s Number” theory (named for a British anthropologist who theorized that the average human brain could only effectively maintain a social relationship with approximately 150 people at one time) is frequently quoted as a measure of how many connections one person can manage effectively, usually by… Read More


SpliceToday.com is a web magazine that produces unique, off-beat articles on topics ranging from politics, music, sex, sports, and top news stories. The content is organized into a collection of linked articles, original writing and multimedia. This is a tough space in which to differentiate, and SpliceToday needed to build their brand and traffic so… Read More


There are a lot of ways to automatically post your links to social bookmarking sites with automated posting systems. The problem with using them is the lack of connection with other users. They simply get posted to the site and wait for someone to stumble across them and (hopefully) re-share. Bookmarks don’t really do you… Read More


Choose 2-3 networks to post on first, and get to know and find the users you want to connect with. Maybe they are in the same field or maybe they have a complementary interest. Read some of their posts and vote them up, re-share them with your network or otherwise support them, even if you… Read More


Social bookmarking sites are abundant and a very popular way to save your favorites, share them with friends and drive traffic to your content. A very short list of the most popular are: Digg, Yahoo! Buzz, StumbleUpon, reddit, delicious, kaboodle, Propeller, twine, diigo Blinklist, newsvine. Social Bookmarking is a deep subject, but this will get… Read More


Social media trends come and go in the blink of an eye and putting all of your marketing efforts into a network or platform that no one goes anymore. There is also SEO to consider. If you have content on a number of sites all talking about your product and pointing to your main presence… Read More


Twitter is becoming increasingly hard to ignore as both a marketing tool and a traffic builder, but that still doesn’t mean it’s for everybody. There are a few ways for a small business to use this social media tool: Listen for mentions of your product, your brand or news in your industry Drive traffic to… Read More


So you’ve decided to get your business set up on Facebook! Congratulations. Now let’s talk setting your personal and business accounts up separately to give you privacy and promote your business more effectively. Your Facebook profile is your personal account. This is where you should connect with friends and family and those clients who are… Read More


Facebook is popping up everywhere and it seems like all your friends have Facebook pages so shouldn’t you? Not necessarily. For many businesses Facebook is not terribly useful. It all depends on the kind of business you have and how you want to promote it. Who is your market? You need to do a little… Read More