Backtype If you are a regular commenter and you find new places to post through searches etc, you can find yourself in the odd place of losing track of everywhere you posted a comment. Short of bookmarking and cataloging each one Backtype keeps track of your comments on blogs and keeps a running list for… Read More


The whole idea behind starting a group is to create a place where you, your peers and friends learn together and share ideas. Do take the time to enjoy the group and the people in it. You don’t have to have a blog, your own forum, a Twitter account or even a Facebook page to… Read More


Intel’s policy on moderation is pretty open for a corporation of its size. Excerpt from the Intel Social Media Guidelines posted on their website: Tweet… Read More


Image via Wikipedia Always thank people for links, re-tweets or mentions. You can reply on the site, send a direct message, an e-mail or a phone call to express your appreciation. Look for a chance to reciprocate down the road. Share a great blog post or good mention of them in the media to your… Read More


Managing forums and groups on the various networks can be a lot of fun if you want to find ways to really get people talking about focused topics. Focused interest groups can be a powerful way to connect with other business people in a meaningful way. Here are  some tips for beginning community managers as… Read More


Sometimes you find a brand-new social media platform and there isn’t anybody there yet in your space. Take a good look before you commit resources to this new platform, but if it seems stable and they’ve got an interface and “voice” that appeals to you this may be the opportunity to be the leader in… Read More


While it’s important to build a network of social media profiles to grow your visibility, deliver your message broadly and learn from your connections, mega-networks don’t necessarily  pay off  all by themselves. But here is how a large network can really be useful. I have a couple of monster-networker friends on LinkedIn. I’ve tended to… Read More


So you’ve listened carefully and discovered that the people you want to connect with are mostly on 2-3 different networks and many are on both. Now what do you do? Even if you find these deep conversations on 3, 6 or even 10 different networks, don’t engage on all of them at once. Take your… Read More


Do I have to repeat at this point that it’s not about you? Sure, you want your personality and your opinions to come through, but if you really want to be a good community member you need to support others as well. Before you post a link to a blog post you just read, do… Read More


FriendFeed was initially a place where you could bring your social network RSS feeds into one place and share your information and your favorite links with your friends and see theirs too. FriendFeed helps you share your stuff, discover the stuff your friends think is cool and discuss how cool it is. Seems simple right?… Read More


AKA the “Ready To Learn Mom” is an excellent example of building your personal brand through social media. Stacey founded Cedar Valley Publishing; Mom Central Consulting;  Stacey Kannenberg Unlimited; and Mother Talk and she’s leveraged her understanding of relationship development and social media to build a multi-million dollar presence using social media and spending very… Read More


I’m going to use a winery as the example, but you can take the same concepts and apply them to any field. How do you decide what to listen for if you want to get beyond your product, your brand and your own fine self? You can use tools like Google’s keyword tool, sites like… Read More