Marketing Case Studies
- Adam and Tyler's Big Idea – Case study about Kraft’s Adam Butler and Tyler Williamson’s idea of promoting Philadelphia Cream Cheese through word-of-mouth marketing.
- Adobe uses Facebook Pages to Engage Users and Deliver Results – Case Study presented by Facebook Marketing Solutions on their fan page about how Adobe is using Facebook.
- B2B Social Media – The Business.com Case Study – Case Study for how Business.com began using social media to increase brand awareness.
- Maggiano’s Gives Away Food to Gain Twitter Followers – Italian restaurant chain offers up a 0 gift certificate to gain followers on Twitter and earns a good return on their investment.
- Queensland: Social Media or Integrated Campaign? – How Tourism Queensland’s The Best Job In The World utilized social media as an integrated marketing campaign.
- Skittles Swaps Homepage from Twitter Search to Facebook Page – Post about Skittles move from using Twitter to Facebook after a social media campaign on Twitter turns out badly.
- Social Media and Car Insurance: A Match Made in Heaven? – An example of how companies can combine their online and offline marketing to create a popular brand and have a direct influence towards increasing online traffic and sales.
- Social Media Case Study: Humana’s Freewheelin – Case study about Humana’s efforts to promote a bicycle sharing program using social media.
- Social Media Case Study: Whole Foods – This is a case study of how Whole Foods utilize Facebook for their social media campaigns.
- Tweetable Eats: What Street Vendors Can Teach Businesses About Twitter – List of how street vendors are using Twitter as a marketing tool.
- YouTube Brands: 5 Outstanding Leaders in YouTube Marketing – Post on Mashable describing 5 brands who are excelling in using YouTube for marketing and how they are doing it.
- “Three Killer Social Media Case Studies from SMC San Francisco” – Case studies from Starbucks, LSF Interactive and Swirl to promote different campaigns.
Non-Profit Case Studies
- Creating Buzz for the Canary Project – About photographer Susannah Sayler and her team’s efforts in spreading awareness of global warming through images and photos.
- Guest Post by Brooke McMillan: How LIVESTRONG Uses Social Media To Animate Its Community – An early adopter of social media, the Lance Armstrong Foundation leverages social media to engage, connect, and celebrate its community.
- Lessons Learned in a First Social Media Experiment Designed to Measure and Reward Passion For Social Causes – A “crowdsourcing philanthropy” experiment in which people offered to donate money to causes based on their ability to rally supporters online.
- The Save Darfur Coalition’s "Be A Voice For Darfur" – A Stellar Example of A Multi-Channel Campaign – Post about “Be A Voice for Darfur” as an excellent multi-channeled campaign that uses social media for social good.
Sales Case Studies
- ABSOLUT Vodka Pops-up in social media – Post about how ABSOLUT Vodka decided to embrace social media to promote sales and their special one day exclusive event.
- Dell Makes Million From Twitter-Related Sales – How Dell has generated millions in sales using Twitter.
- How NIVEA FOR MEN got men talking through their partners! – How Nivea for Men used women to have their target audience engaged with their products.
Government Case Studies
- Case Study: White House Drug Policy Office Pushes Back – All about White House’s Office of National Drug Control Policy and it’s efforts to reaching out to the public as a central source of timely news through its blog known as Pushing Back.
- Creating Teen ViralMentalists for an Anti-Tobacco Use Movement – About the Dept. of Health and Environmental Control’s efforts on an awareness campaign for the South Carolina youth about the dangers of Tobacco use.
- Embracing Gov2.0: Social media case studies and tools in Congress – Highlights of how social media is being used by people in Congress and other politicians.
PR Case Studies
- Motrin Moms: Social Media Fail Whale – Post about how Motrin’s new advertising campaign backfired by offending online moms creating a social media PR nightmare.
- The Motrin Moms Backlash by the Numbers – Post by Jeramiah Owyang covering the numbers related to the social media backlash for the Motrin advertising campaign.
Education Case Studies
- 13 Enlightening Case Studies of Social Media in the Classroom – 13 examples of how social media is being used in an educational setting.
- Using Social Media: Colleges And Universities Vs. Businesses – A case study of how American academic institutions are using social media in their admission activities.
