Only you can determine what it will take to prove your efforts are a success. So what will it take? Measuring engagement is tricky. For example, BusinessWeek has a tool they call the  “Reader Engagement Index.” They calculate the ratio of comments to posts on blogs. Which measures engagement on the blogs, but if a… Read More


The Search Monitor watches paid search, blogs, news, and web sites and offers a more complex search all wrapped up in a spiffy interface for those reports you have been needing to write. Site monitor keeps an eye on your paid search keywords as well as those of your competitors and creates a number of… Read More