While it’s important to build a network of social media profiles to grow your visibility, deliver your message broadly and learn from your connections, mega-networks don’t necessarily  pay off  all by themselves. But here is how a large network can really be useful. I have a couple of monster-networker friends on LinkedIn. I’ve tended to… Read More


Image by What What via Flickr Traditional marketing methods are all about getting the product in front of as many eyeballs as possible. Preferably with a catchy enough slogan or design to differentiate yourself from the herd. Failing that, some marketers turn to volume. If you can reach millions of people every day on Twitter… Read More


Do I have to repeat at this point that it’s not about you? Sure, you want your personality and your opinions to come through, but if you really want to be a good community member you need to support others as well. Before you post a link to a blog post you just read, do… Read More


There are a lot of ways to automatically post your links to social bookmarking sites with automated posting systems. The problem with using them is the lack of connection with other users. They simply get posted to the site and wait for someone to stumble across them and (hopefully) re-share. Bookmarks don’t really do you… Read More


Like any community there are a lot of un-written laws to how you tweet on Twitter. Most of it is just plain common courtesy and some of it is specific to the platform. What I’m posting here in no particular order are the ones I try to remember and I encourage you to add your… Read More