Tag Archives: social network

Hootsuite As Your Social Media Command Control Center

2010/04/26 • Categories: Tools, Twitter, Videos • by

When Hootsuite came out it was primarily a Twitter management application. People liked it because you could track multiple Twitter accounts, keywords and schedule tweets all in one place. It still does all that but it also does so much more. Hootsuite has evolved to include management and posting to LinkedIn, Facebook profiles and fan [...]

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Build Your Corporate Social Media Strategy

2010/04/06 • Categories: Social Media Strategy • by

Some of the most vehement arguments I hear against social media are from PR and marketing people. They say they don’t trust it because they can’t control what people are saying about them or the spin that may be put on their message once they release it to the webverse. I’m here to tell you [...]

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Verify Your Google Profile

2010/02/22 • Categories: Social Networks, Videos • by

Google Profiles are another way to give people a way to find you and your other social media profiles. Think of it as a hub for your social media connections and as yet another way to drive traffic to your social profiles. Setting up a profile is a snap and you can add your social [...]

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Put Your Social Media Campaign on Auto-pilot

2010/02/15 • Categories: Social Media Strategy • by

If you’re one of my social media coaching clients you’ve likely heard this a few times. Feel free to skip this post or use it as a friendly reminder to engage, engage, engage! If not, read on.

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Personal and Professional-Keeping the Balance in Social Media

2010/01/08 • Categories: Social Media Strategy • by

Social media is… well, social. So you want to have some personal flavor to your various posts and profiles online. People connect socially to another person not a robot or an admin pretending to be you. That said, you probably don’t want your personal details all over the web for any number of reasons. So [...]

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Get Your Social Media Team on Schedule

2010/01/02 • Categories: Get Started, Social Media Strategy • by

As mentioned in the post yesterday on creating a social media schedule you can streamline your social media efforts quite a bit if you just get organized. Once you start to think in schedules and delegate tasks you’ll find life gets a whole lot easier.

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Create a Social Media Schedule

2010/01/01 • Categories: Get Started, Social Media Strategy • by

It’s really easy for social media to take over your life and leave your other business tasks in the dust. One way to deal with this is to simply contain it a little. Start by setting up a regular routine of when you do particular actions and you’ll find you’re more effective. In addition you’ll [...]

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Facebook’s New Privacy Rules

2009/12/13 • Categories: Facebook • by

For a site that is often purported to be all warm and fuzzy, full of social enthusiasm and community they don’t seem to get the idea of community and camaraderie very well at Facebook. First there was the privacy policy debacle, then there was the whole thing about not using contests to grow your Fbook [...]

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New Rules for Facebook Promotions

2009/11/13 • Categories: Facebook, Strategy • by

If you have a Facebook fan page for your business and run contests or sweepstakes listen up. Facebook announced some new guidelines on Nov 4th, but as often happens it seems they didn’t really tell anybody! I expect it’s a reaction to the new FTC blogging guidelines and you really need to understand how this [...]

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Twitter and Google Analytics

2009/11/02 • Categories: Tools, Twitter, Videos • by

I’m not really a huge fan of Twitter ranking sites. It’s not sour grapes over other people’s rankings, it’s just how crazily different these can be! It  goes to show how we still don’t have data gathering for this stuff down to a science yet. Ari Herzog wrote a good post on Twitter ranking when [...]

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How to Use This Site

2009/10/31 • Categories: Social Media Strategy • by

Building a smart social media campaign is a challenge for anyone, and if you don’t have the right tools it can be almost impossible–or at the very least–painful. That’s why this site was developed. To give you the tools you need to do your job, market your business and get on with it. Here’s a [...]

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What’s the one thing keeping your social media from working?

2009/10/31 • Categories: General, Social Media Strategy • by

So many companies are working their butts off on social media — and then they wonder why it doesn’t seem to be making a difference.  What many don’t realize is that one key element may be holding them back. And here it is: Boring is the arch-enemy of buzz.

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