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Hootsuite As Your Social Media Command Control Center

Hootsuite Social Networking Tool

When Hootsuite came out it was primarily a Twitter management application. People liked it because you could track multiple Twitter accounts, keywords and schedule tweets all in one place. It still does all that but it also does so much more. Hootsuite has evolved to include management and posting to LinkedIn, Facebook profiles and fan [...]

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Build Your Corporate Social Media Strategy

Corporate Social Media Strategy

Some of the most vehement arguments I hear against social media are from PR and marketing people. They say they don’t trust it because they can’t control what people are saying about them or the spin that may be put on their message once they release it to the webverse.
I’m here to tell you it [...]

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Verify Your Google Profile

Create a Verified Google Profile

Google Profiles are another way to give people a way to find you and your other social media profiles. Think of it as a hub for your social media connections and as yet another way to drive traffic to your social profiles. Setting up a profile is a snap and you can add your social [...]

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Put Your Social Media Campaign on Auto-pilot

social media coach

If you’re one of my social media coaching clients you’ve likely heard this a few times. Feel free to skip this post or use it as a friendly reminder to engage, engage, engage! If not, read on.
There are a lot of ways to automate social media participation. Note I said “participation” and not “engagement”. You [...]

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Personal and Professional-Keeping the Balance in Social Media

Social Media Strategy

Social media is… well, social. So you want to have some personal flavor to your various posts and profiles online. People connect socially to another person not a robot or an admin pretending to be you. That said, you probably don’t want your personal details all over the web for any number of reasons. So [...]

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Get Your Social Media Team on Schedule

Social Media Efficiency

As mentioned in the post yesterday on creating a social media schedule you can streamline your social media efforts quite a bit if you just get organized. Once you start to think in schedules and delegate tasks you’ll find life gets a whole lot easier.
Below is an example of a social media schedule for a [...]

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Create a Social Media Schedule

Social Media Schedule

It’s really easy for social media to take over your life and leave your other business tasks in the dust. One way to deal with this is to simply contain it a little. Start by setting up a regular routine of when you do particular actions and you’ll find you’re more effective. In addition you’ll [...]

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Facebook’s New Privacy Rules

FAcebook

For a site that is often purported to be all warm and fuzzy, full of social enthusiasm and community they don’t seem to get the idea of community and camaraderie very well at Facebook. First there was the privacy policy debacle, then there was the whole thing about not using contests to grow your Fbook [...]

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New Rules for Facebook Promotions

Facebook

If you have a Facebook fan page for your business and run contests or sweepstakes listen up.
Facebook announced some new guidelines on Nov 4th, but as often happens it seems they didn’t really tell anybody! I expect it’s a reaction to the new FTC blogging guidelines and you really need to understand how this [...]

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Twitter and Google Analytics

Twitter Analytics

I’m not really a huge fan of Twitter ranking sites. It’s not sour grapes over other people’s rankings, it’s just how crazily different these can be! It  goes to show how we still don’t have data gathering for this stuff down to a science yet. Ari Herzog wrote a good post on Twitter ranking when [...]

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How to Use This Site

Building a smart social media campaign is a challenge for anyone, and if you don’t have the right tools it can be almost impossible–or at the very least–painful. That’s why this site was developed. To give you the tools you need to do your job, market your business and get on with it. Here’s a [...]

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What’s the one thing keeping your social media from working?

Social Media Works!

So many companies are working their butts off on social media — and then they wonder why it doesn’t seem to be making a difference.  What many don’t realize is that one key element may be holding them back. And here it is: Boring is the arch-enemy of buzz.
If you have nothing new or compelling [...]

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Social Media Best Practices

Image via Wikipedia

Always thank people for links, re-tweets or mentions. You can reply on the site, send a direct message, an e-mail or a phone call to express your appreciation. Look for a chance to reciprocate down the road. Share a great blog post or good mention of them in the media to your network.
Give [...]

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Try Something New

Thumbnail image for Try Something New

Sometimes you find a brand-new social media platform and there isn’t anybody there yet in your space. Take a good look before you commit resources to this new platform, but if it seems stable and they’ve got an interface and “voice” that appeals to you this may be the opportunity to be the leader in [...]

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Rules of Engagement

Thumbnail image for Rules of Engagement

While it’s important to build a network of social media profiles to grow your visibility, deliver your message broadly and learn from your connections, mega-networks don’t necessarily  pay off  all by themselves. But here is how a large network can really be useful.
I have a couple of monster-networker friends on LinkedIn. I’ve tended to think [...]

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Choosing the Right Venues

Thumbnail image for Choosing the Right Venues

So you’ve listened carefully and discovered that the people you want to connect with are mostly on 2-3 different networks and many are on both. Now what do you do?
Even if you find these deep conversations on 3, 6 or even 10 different networks, don’t engage on all of them at once. Take your time. [...]

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