Twitter is one of my favorite networks, but at first I didn’t get it at all. I followed a few friends, and searched the main Twitter stream for interesting things to read, but it seemed to be nothing but random chat. How in the world was this going to be useful for my business? After… Read More


Getting started is simple. The hard part is figuring out who you want in your network, and where they “live” online. It’s a waste of time and energy to join a network if your target market isn’t there. Tweet… Read More


Chuck Hester is the author of “LinkedIn Pay it Forward.” He has over 9,000 people in just ONE of his networks, yet he actively engages a large number of his connections regularly. He created a local network called “LinkedIn Live” in Raleigh, North Carolina that attracts hundreds of people who connect face to face and… Read More


How many connections you can effectively communicate with? The “Dunbar’s Number” theory (named for a British anthropologist who theorized that the average human brain could only effectively maintain a social relationship with approximately 150 people at one time) is frequently quoted as a measure of how many connections one person can manage effectively, usually by… Read More


We have seen how individuals and groups can leverage their extended networks to reach many people quickly. How does this happen? If you have 50 people who follow your blog, a forum with 100 members and a Twitter following of 500, you have 650 people in your personal social media circle. On average, each of… Read More